A wedding photography company recently slammed a social media ‘influencer’ after she asked them for free services in exchange for ‘exposure’ on Instagram and Facebook.
The influencer bride’s publicist, named Melissa emailed a company named Betrothed & Co asking them for a documentary-style video and around 1,000 pictures for her wedding.
Instead of inquiring about the price, Melissa mentioned that her boss would give the company ‘exposure’ in the form of shout outs on Facebook and Instagram.
She further said that her client has a combined following of 55,000 people on both the platforms.
Melissa further wrote, ‘In exchange she is willing to extensively promote your business to followers on Instagram and Facebook (combined amount of 55,000) including Story Shout Outs and will offer a discount of at least 25 per cent on your packages.’
‘Just so you are aware, we have approached four other similar businesses in your area so a fast response will be beneficial to your business,’ she added.
The Hertfordshire-based company put the screenshots of the email exchange that happened on Facebook.
The company first clarified with Melissa if she has missed a ‘0’ off her client’s number of social media followers.
They wrote: ‘55,000 is not usually the level of following which can command the free transfer of products worth between £3-4K in total, especially when taking into account bots, duplicate accounts and the types of followers who are not our target audience.’
They went on: ‘Thanks also for your thoughtful suggestion of a 25 per cent cut in our fee for any followers that book through your client’s promotional posts.
‘Previously when we have received recommendations and promotions from high-value clients, we have been able to actually raise our prices in reflection of their strong reputations.
‘So in that vein, it’s helpful to know in advance that being linked with your client will automatically knock 25% off the perceived value of the product we spent years honing.’
The pair further said that the fact Melissa had sent the email to four separate companies shows how little did she value them as professional artists.
‘We really appreciate how valued as artists and professionals you have made us feel by informing us that you have only sent this exact same email to four other companies,’ they wrote, ‘and that a fast response will secure us the wedding rather than any artistic considerations.’
Surprisingly, Melissa found the reply from the company appalling and replied that her client found ‘that kind of unprofessional email appalling’ and will ‘no longer be considering you as contenders to shoot what would have been a very lucrative wedding for you.’
Melissa further wrote, ‘Other companies had replied with additional offers of goods and services, basically paying us to work with them.’
Finally, she wrote: ‘Please don’t ever email again as we will have to name and shame you if you continue with this abuse.’
Frankie and Laura did email back telling Melissa: ‘We’re just a couple of hardworking creatives trying to make a living in a very challenging industry, and occasionally that means standing up for our profession and valuing our craft.’
Source – Daily Mail